Tag Archives: real people campaign

LANVIN: Real People High Fashion (Fall 12)

30 Jul

Like I needed one more reason to love LANVIN! The Parisian fashion house took a non-traditional approach for their Fall 2012 campaign featuring “real” people instead of professional models. LANVIN drew inspiration from the very popular street blog The Sartorialist.  The Sartorialist is known for capturing the beauty of every day people rocking the most beautiful clothing. See we fashion bloggers are good for something. The creative director for LANVIN (Alber Elbaz) recently was quoted by women’s wear daily as to why he decided to cast “real” people instead of models…..“I was interested to bring these clothes back to the street somehow, and see them on different ages, different sizes.”

I do wish LANVIN would have been a bit more diverse in their efforts to cast different size “real” people. Most of the people featured in the campaign are still pretty. I guess we should be grateful for the small strides the fashion industry is making. Rome wasn’t built-in a day.

Share the Love

%d bloggers like this: