Archive | 5:13 pm

My “Open” Letter to Target

17 Sep


Dear Target:

I have been a loyal customer of yours for over 10 years. I love your store and always spend more than intended. Although there are other stores that are less expensive, I still will only shop at Target because of your impeccable customer service and great product. Target has always been loyal to their customers as their customers have been loyal to them.

When you announced your collaboration with MISSONI, I was beside myself. I immediately began blogging about my excitement for the limited edition collection. Target's insane amount of advertisement only increased my enthusiasm. I knew this collection would be HUGE…its MISSONI! I had no worries that you would run out of product, as long I was prepared to wake up early or stand in a long line.  Boy was I mistaken. I awoke at 4am to purchase my "must have" pieces online. I added all the items to my cart, pressed the checkout button only to have the site crash. I spent the next 3 hours trying everything humanly possible to pay for my online items.  At 7:15am I made the decision to abandon my online attempts and head to the store. I arrived at my local Target store 10 min to 8am. Upon entering the store I ran (literally) to the MISSONI throws. You see I knew how popular this item would be and I wanted to make sure I got one! In the end I ended up getting most of my "must haves" items but I was one of the lucky ones! Many of your other loyal customers weren't as lucky. It was almost as though they had a personal invitation to "the wedding of the of year" but weren't allowed to attend. They RSVP'd, scheduled their flight, rented a car, and booked a hotel only to discover that all their appropriate preparation went in vain. Simply because the bride and groom didn't expect everyone they invited to attend their wedding. Their explanation "we just didn't anticipate this kind of attendance".  Imagine the guest's disappointment to have made so much preparation only to be turned away – it's disheartening.

I realize that the MISSONI product is sold out and Target can not magically produce more.  Target could easily and should produce a statement of acknowledgement. Acknowledging the fact that the lack of prepartion was a major contributor to the disappointment for many of their loyal customers. 

I will remain a loyal customer of Target's because when it comes down to it, I love Target! I only wish Target would demonstrate the same level of  loyalty and consideration to their customers during this very frustrating time.

Your enthusiastic loyal customer,



MISSONI *THROW* GIVEAWAY – Click on this link to enter: 

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